Abuja, Nigeria — A new industry advocacy platform, Renewed Hope for Nollywood, has declared support for President Bola Ahmed Tinubu’s Renewed Hope agenda, citing recent federal efforts to reposition Nigeria’s creative sector as a major pillar of economic growth and cultural influence.
The group’s founder and national convener, Muoma Obinna, made the declaration in a communiqué presented to during a press conference in Abuja on May 6, 2026, where he outlined the organisation’s vision for a more structured, investment-driven and globally competitive Nollywood industry.
Addressing journalists and stakeholders, Obinna said the Nigerian creative industry was experiencing a significant policy shift under the current administration, particularly with the establishment of a dedicated Ministry of Arts, Culture and Creative Economy and growing government attention to funding initiatives targeting creatives.
According to him, the industry is increasingly being recognised not merely as a source of entertainment, but as a strategic economic sector capable of generating employment, empowering young people and strengthening Nigeria’s global cultural footprint.
“Over the past few years, Nigeria has witnessed a renewed focus on the creative economy, with deliberate steps taken to recognise and position the sector as a key driver of national development,” he said.
Obinna noted that the formation of Renewed Hope for Nollywood was inspired by the need to align industry stakeholders with ongoing reforms and ensure creatives have a stronger voice in national development conversations.
He described the platform as a bridge between government and the creative community, aimed at mobilising practitioners across film, television and entertainment to support policies that enhance growth within the sector.
“Our decision is driven by a shared vision: to see a Nigeria where the creative industry is properly structured, adequately funded and globally competitive,” he stated.
The communiqué comes amid increasing conversations around the economic potential of Nigeria’s entertainment industry, particularly Nollywood, which remains one of the world’s largest film industries by volume. Industry analysts have repeatedly called for stronger institutional support, improved financing frameworks and better infrastructure to unlock its full commercial value.
Obinna stressed that creatives play a crucial role in shaping national identity and influencing public perception through storytelling and cultural expression.
“We believe meaningful development happens when policy meets participation,” he said. “Through storytelling, we shape perceptions, influence culture and inspire generations.”
He added that the movement seeks to ensure the gains already recorded in the sector are sustained and expanded for the benefit of Nigerians.
The group also called on investors, policymakers, development partners and media organisations to collaborate in building a stronger and more prosperous creative economy.
“With collective effort,” Obinna said, “Nollywood can take its rightful place as a structured, investment-ready and globally competitive industry.”
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