As food prices continue to climb across Kenya following a turbulent agricultural season marked by erratic rainfall and widespread crop losses, a leading agri-media platform has launched an artificial intelligence-driven tool aimed at helping farmers adapt to increasingly unpredictable weather patterns.
FarmBizAfrica has unveiled HarvestMAX, a digital farm planning service designed to provide smallholders with location-specific crop recommendations, projected earnings forecasts and season-long agronomic guidance. The initiative comes at a time when food inflation and supply shortages have heightened concern about the vulnerability of Kenya’s largely rain-fed farming system.
Last year’s short rains were notably inconsistent. In coastal regions, many maize farmers planted crops that ultimately failed due to insufficient rainfall, leaving some without any harvest. In contrast, parts of the country experienced excessive downpours that led to waterlogging, destroying tomatoes, beans and avocados. The uneven distribution of rainfall has underscored the risks faced by farmers who rely almost entirely on seasonal rains rather than irrigation.
“Nearly all our crops remain rain-fed. Planting the same crops regardless of the weather is wrecking farmers’ incomes and driving up everybody’s food prices,” said Antynet Ford of FarmBizAfrica. She argues that traditional planting patterns, repeated year after year despite changing climate conditions, are no longer sustainable.
HarvestMAX seeks to address this challenge by generating tailored farm plans for the long rainy season based on a farmer’s precise location and soil profile. Using weather data and agronomic modelling, the system recommends crops likely to perform well under anticipated conditions. It also calculates estimated input costs, expected revenues and projected profits for each crop option, allowing farmers to make more informed financial decisions.
The service creates a permanent digital account for each user, enabling them to revisit and adjust their plans throughout the season. Basic crop recommendations are provided free of charge. For a one-off fee of 500 Kenyan shillings (approximately £3), farmers receive a more comprehensive package that explains the rationale behind each recommendation, outlines contingency strategies if rains arrive early or late, suggests optimal seed varieties or rootstocks, and offers step-by-step guidance from planting through to harvesting and marketing.
According to FarmBizAfrica’s chief executive, Jethro Tieman, the organisation reaches more than three million farmers each month through its publications and advisory services, with 55% of its audience based in Kenya. That reach made Kenya the natural starting point for the tool’s rollout.
Importantly, HarvestMAX requires no app download — a significant consideration in rural areas with limited smartphone storage or connectivity. Farmers can access the tool online, receive week-by-week instructions aimed at maximising yields, and print out full crop guides for use in the field.
FarmBizAfrica maintains that the right crop choices, aligned with local weather patterns and market demand, can dramatically improve smallholder incomes. Some farmers currently earn as little as 50,000 shillings per acre per season. With improved crop selection and targeted extension advice, Ford says, returns could potentially rise to 250,000 or even 500,000 shillings per acre.
The launch reflects a broader shift towards climate-smart agriculture across sub-Saharan Africa, where digital advisory platforms are increasingly seen as a means of bridging gaps in extension services. As climate volatility intensifies, tools that combine weather forecasting, market intelligence and agronomic expertise may prove critical in protecting livelihoods — and stabilising food supplies — in one of the world’s most climate-exposed farming regions.